NikeGlobal

Nike. 50,000 Hoopers. One Swoosh.

20 cities, 34 games a week, 750M annual content views. One brand on the jersey per season.

70K+Athletes20+Cities750M+Annual Views95%Retention$0Ad Spend85%Share Rate15k+Weekly Content25–44Target Age1Brand per Category70K+Athletes20+Cities750M+Annual Views95%Retention$0Ad Spend85%Share Rate15k+Weekly Content25–44Target Age1Brand per Category

Brodieisnotasponsorshipdeck.It’sthestage,theuniforms,theapp,thehighlightreel,thegroupchat.Onebrandpercategory.Embeddedintheculture.WorntoworkMonday.

The activation map for Nike

A full-season footprint.

Annual deal value

$2,500,000

Every Brodie touchpoint — jerseys, on-court, content, product drops — rolled into one season.

Activation tierSeason presenting + jersey wrap

Activations / year4

Impressions / activation187.5M

Annual impressions750M

One Nike logo on 50,000 jerseys, four seasonal drops, and hero placement in 750M+ annual content views. The buyer is already in our league — Nike owns the floor they play on.

Why Brodie

The sport audience brands have been missing.

Category exclusivity

One brand per vertical. No logo soup, no diluted messaging, no competing sponsors in your space. Ever.

$0 ad spend, 750M+ views

Every game is filmed. Every clip goes organic. Your brand rides 15k+ weekly assets into athletes’ group chats.

Embedded, not interrupting

Your brand is the perk athletes earn — jerseys they keep, moments they post. Not an ad they skip.

Adults 25–44 who show up

High-income, brand-conscious, physically present every week. The audience advertising has been missing.

95% season retention

Your audience doesn’t churn. Same athletes, same cities, same rituals — every 12-week season.

Kit, content, court

Your logo on Wingman™ jerseys, your brand in every game-night cinematic, your name on the court.

Traditional vs. Brodie

Why one brand
beats twenty.

Traditional sponsorship

—Shared with 20+ sponsors fighting for attention
—Banner ads and logos nobody remembers
—Zero control over the content around you
—One-season deal, then your audience forgets
—No direct relationship with the people you sponsor

Brodie exclusivity

Sole brand in your category — guaranteed
Wingman™ jerseys, in-app, on-court, in the edit
Co-authored content built for your brand voice
12-week season × 4 × multi-year = compounding recall
First-party relationship with 70,000+ active athletes

Find your category

Own your category.

20 exclusive verticals. One brand per category across every city, every game, every piece of content.

Athletic Apparel

Fashion

Footwear

Beverage

QSR

Spirits

Banking

Credit Cards

Telecom

SaaS

Gaming

Streaming

Automotive

Mobility

Real Estate

Crypto / FinTech

Health / Wellness

Supplements

Ticketing / Events

Hardware / Consumer Tech

Partnership tiers

Find your fit.

Local activation

City Partner

Sole category brand in 1 city
Logo on Wingman™ jerseys (city teams)
Courtside in-venue signage
10+ branded content pieces per season
Quarterly reporting + dashboard

Get started

Full integration

Get started

Your audience

Adults 25–44
who show up.

A high-intent audience of adults who show up to play, compete, and invest in the brands that support their game.

ProfessionalsHigh-incomeUrban / suburbanBrand-loyalEarly adoptersGroup-chat nativeContent creatorsRepeat customers

Age distribution

25–3465%

35–4425%

Other10%

Season-to-season retention

95%

Same athletes, same cities, every 12-week season. Your audience doesn’t churn.

How we plug in

What Brodie does at Nike.

Pillar · 01

The Kit

Swoosh on 50,000 jerseys across 20 cities. Every athlete wears Nike on the floor, in the group chat, and in every post-game photo.

Pillar · 02

The Drop

Nike x Brodie capsule drops each season. Limited jerseys, shorts, and warmups that sell through before tipoff.

Pillar · 03

The Content

750M+ annual views across IG, TikTok, and YouTube. Nike gets the hero edit every game night, shot by our videographers on every court.

Pillar · 04

Game Night

Nike-branded courts, halftime shooting contests, and product seeding to 100+ hoopers per night. 34+ games a week at peak, 48 weeks a year.

Pillar · 05

The Chase

Nike presents the Brodie Championship. City champions fly to a global final wearing head-to-toe Nike kits.

Made for Nike

Your brand, your floor.

Weekly schedule for Nike — Weekly schedule

Facility owners

What our partners say.

Brodie Sports is professional, clean and always on time. We have worked with them for multiple years now.

Linda

Vaughan, ON

Brodie Sports are very easy to work with. No issues with scheduling, payments or facility use. A great league.

Harj

Brampton, ON

The atmosphere Brodie creates is unparalleled. We are approaching our fifth consecutive contract with them.

Yosi

Toronto, ON

Brodie Sports are very easy to work with. No issues with scheduling, payments or facility use. A great league.

Harris

Brooklyn, NY

Playground Global

Their commitment to fostering a positive and inclusive environment is truly commendable. Amazing league.

Spencer

Burlington, ON

Their commitment to fostering a positive and inclusive environment is truly commendable. Amazing league.

Dan

Boston, MA

The honest part

What Nike is probably wondering.

We already sponsor the NBA and college hoops.

Brodie is the layer under that: 50,000 adult hoopers who buy their own shoes every 4 months, not the 450 players who get them free.

Rec leagues don't move product.

Our athletes include Nike, Shopify, Netflix, and NBA employees — the exact 25-34 buyer cohort that drives Nike Basketball resale and retail.

How do we measure it?

750M+ annual views with a dedicated videographer on every court, plus jersey impressions across 100+ athletes per night for 48 weeks.

Questions

What brand partners ask us.

Get in the game

Ready to partner?

Partnerships team

Brand & category exclusivity

partnerships@brodierec.com

Response Time

Within 48 hours

Nike. 50,000 Hoopers. One Swoosh.

A full-season footprint.